AI Nutrition Assistant

Know every bite in one scan

Point your camera at a meal or ingredient list and EatIt reveals calories, macros, additives, allergens and health risks within seconds, tailored to your dietary rules.

Privacy-first food logging with encrypted sync and local insights.

4.9
Average rating from 120k mindful eaters
Nutrition intelligence that stays private by design.
EatIt scanning experience

Secure, precise, inclusive

Why EatIt becomes your everyday food ally

Every scan unlocks clarity—from calories to hidden additives—so you can eat with confidence and intention.

Snap-to-know calories

Snap-to-know calories

Capture meals or menus and receive precise calories, macros and portion tips instantly.

Allergen radar

Allergen radar

Red flags for common allergens, dietary laws and seed oils appear before you take a bite.

Goal-aware guidance

Goal-aware guidance

Tell EatIt your aims—muscle gain, halal, low-carb, gut health—and get personalised verdicts.

  • HighlightLocal-first recognition keeps raw food photos on your device
  • HighlightEncrypted cloud backup you control
  • HighlightMulti-language ingredient and allergen database
  • HighlightWorks offline with auto-sync once you're connected

Trusted by health innovators that demand nutrition intelligence with privacy built in.

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Start free, then unlock deeper insights when you're ready.

Choose the plan that fuels your goals

Cancel anytime. Upgrade or downgrade whenever your goals change.

Free
Explore core scanning and nutrition basics.
Forever
$0
Start free
Free
  • 30 smart scans each month
  • Daily calorie & macro dashboard
  • Allergen alerts for top 14 triggers
Annual Member
Save more with deep analytics and concierge support.
Per year
$59.99
Choose annual
Annual Member
  • Everything in Weekly Member
  • Yearly deep trends & exportable reports
  • Quarterly nutritionist check-ins

Secure, precise, inclusive

Support that understands your lifestyle

EatIt adapts to cultural, medical and personal needs so you never feel excluded from food conversations.

Allergy watchlist

Allergy watchlist

Highlight personal allergens, religious dietary rules or ingredient blacklists once—EatIt remembers forever.

Health risk markers

Health risk markers

See sodium, sugar and ultra-processed warnings the moment they cross your customised thresholds.

Wellness subculture friendly

Wellness subculture friendly

Whether you avoid seed oils, chase longevity or eat plant-based halal, EatIt speaks your language.

EatIt connects the dots between what you log and how you want to feel, then guides the next right choice.

Deep nutrition insights for every body

Calorie & macro tracking

Calorie & macro tracking

Automatic entries, adaptive targets and gentle reminders keep energy intake balanced day to day.

Nutrient intelligence

See what's missing across vitamins, minerals and fibre, then receive swap ideas to close the gap.

Nutrient intelligence
Loved by mindful eaters worldwide
EatIt makes it effortless to respect my family's halal traditions while training for a marathon. The AI coach spots gaps before I feel them.
Farah Q. Runner & nutrition blogger
Farah Q.Decorative shape

AI nutrition coach

Chat with a certified-trained AI that reviews your log, flags risks and celebrates wins in seconds.

AI nutrition coach
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Download EatIt

Scan smarter. Eat with confidence.

Keep EatIt in your pocket to decode meals, labels and dining out choices instantly.

  • Scan labels, barcodes or entire plates in seconds
  • Tailored suggestions for allergies, goals & cultural diets
  • Encrypted sync keeps your food history private
FAQ

Answers to the most common EatIt questions.